I.T. to Teacher

Have you ever wondered why large companies like Coke or AT&T produce advertisements for their brand, not even hyping a specific product? I have. After all, everyone has heard of Coke and Nike so why advertise their existence. Well, now I know.

At lunch, our department was talking about difficulties we have had in getting references from past employers when getting a new job. Part of the conversation went like this.

Teacher A: I had trouble getting references from my most recent job because the offices moved right after I left. It was tough because you can't exactly go to the website for GE and get a phone number to call.
Teacher B: What does GE stand for?
Teacher A: Uhhh, General Electric.
(general chuckling)
Teacher B: Oh, I didn't know you worked for an electric company.
(general laughter)
Teacher A: It's GE. (pause for recognition, none comes) They make… everything. Light bulbs, appliances, (still no recognition), aircraft engines…. I worked in the division that makes medical imaging equipment. (still nothing) They make everything.
Teacher C: They bring good things to life!

# posted by ITtoTeacher @ 9:15 AM